Business News
eBay to launch e-commerce site in Thailand
May 28, 2007, 10:03 GMT
Bangkok - US-based eBay Inc on Monday announced plans to launch an e-commerce site in Thailand in partnership with the local portal Sanook! to cater to the estimated 16 million internet users in the kingdom.
The Thai-language site, which is expected to be launched within five to seven months under the name Sanook!eBay, will make Thailand the 38th market where eBay has a local presence.
'Thai sellers are among the most active on eBay worldwide,' said Dan Neary, vice president of eBay Emerging Markets. 'Through this agreement, we are combining our core competency in cross border trade with Sanook's local market expertise,' he added.
'We expect the Sanook!eBay web site will quickly become a popular place for people to buy and sell a wide variety of items both within Thailand and internationally,' said Torboon Puangmaha, chief executive officer of Sanook Online Limited. Sanook means 'fun' in Thai.
Online auction house eBay was founded in 1995 in San Jose, California, and is today one of the world's leading e-commerce portals, incorporating well-known brands such as PayPal, Skype and Shopping.com, among others.
© 2007 dpa - Deutsche Presse-AgenturCOMMENT
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geomarkMay 28th, 2007 - 16:31:08
This is a bit confusing since eBay already has a Thai version at ebay.co.th. Perhaps it's not getting enough traction. Sanook.com gets loads of traffic, mostly Thai youngsters with all the picture post forums and gossip about celebrities and music. So it might make sense to boost the Thai ebay buyer population.
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