Business News
Branson airline steps up fare war in New Zealand
Oct 19, 2007, 2:00 GMT
Wellington - New Zealand's newest domestic airline, Pacific Blue, part-owned by British tycoon Richard Branson's Virgin Group, stepped up a price war Friday by offering flights for only 9 New Zealand dollars (6.75 US dollars) on the country's main trunk routes.
Pacific Blue announced it would sell 3,000 seats at 9 dollars each for flights on November 12-13 between Auckland, Wellington and the South Island's main city Christchurch.
'For less than the price of a pizza delivery, thousands of Kiwis have the chance to be among the first guests on our new domestic services,' said the airline's general manager Adrian Hamilton-Manns.
He said that more than 100,000 New Zealanders had already bought 39-New-Zealand-dollar fares for flights starting November 15, prompting Air Zealand and Australia's Qantas Airways to lower their prices to match.
© 2007 dpa - Deutsche Presse-AgenturCOMMENT
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