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Singaporean search portal to be launched next year

Oct 30, 2007, 1:37 GMT

Singapore - A Singaporean search portal will be launched next year to provide answers and information about the city-state to anyone in the world, developers said Tuesday.

SPH Search, the first locally focused search engine set up in Asia, will use content from a variety of different sources and filter out useless information.

'There's an evolution of search from being just pure Web search to search within destination sites,' The Straits Times quoted Zia Zaman, executive vice-president of Fast Search & Transfer (Fast), as saying.

Norway-based Fast is developing the technology.

The search portal will be capable of taking note of a customer's details, such as profile, locale, language and search histories. Such details will then be used to tailor the search results.

© 2007 dpa - Deutsche Presse-Agentur


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