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Disney seeks injunction against Hong Kong "imposter" business
Nov 13, 2007, 2:37 GMT
Hong Kong -Disney is taking legal action against a Hong Kong company called D Land Travel which it claims is preying on its brand, a news report said Tuesday.
The US entertainment giant has begun a High Court case in the former British colony and is seeking an injunction to stop D Land Travel using the name, the South China Morning Post reported.
D Land Travel, which began operations in 2001, is contesting the action, saying it operates in a separate market from Disney, which opened its newest theme park on Hong Kong's Lantau Island in 2005.
Disney has told the court that the Chinese name for D Land Travel is 'virtually identical' to that of the US company, the newspaper said. The hearing began Monday and is expected to last 20 days.
© 2007 dpa - Deutsche Presse-AgenturCOMMENT
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