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Record 3 billion euros in orders at IFA electrical fair in Berlin
Sep 3, 2008, 12:30 GMT
Berlin - Merchants placed record orders worth more than 3 billion euros at the IFA electrical-goods fair which was ending Wednesday in Berlin, organizers said.
IFA, previously an annual consumer-electronics fair, expanded this year to embrace home appliances such as washing machines. The fair organizers said the total order volume was up 10 per cent from a year ago.
The Berlin fairgrounds leased a record 122,000 square metres of booth space to exhibitors, erecting temporary pavilions to cope with the rush. Visitor numbers since Friday had totalled 220,000 by mid- morning on Wednesday, on a par with one year ago.
Home appliance makers were 'very satisfied' with their admission to the event, a spokesman for the German home-appliance industry, Reinhard Zinkann of Miele, said. Their displays of new products had been 'a great success.'
IFA is Europe's biggest consumer electrical goods fair and is a prime venue to launch new products and attract interest from importers and retailers.
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